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The Pink Rose


Passionately committed to the betterment of those dealing with breast cancer


  • To provide current, clear written information immediately upon a diagnosis of breast cancer.
  • To implement and organize a program to improve the quality of life following a breast cancer diagnosis by providing a consistent personalized service of assistance, support and guidance.

The Pink Rose Program is a component of the Nova Scotia Breast Screening Program and is a system of information and guided support developed to aid the patient diagnosed with breast cancer. It also provides information and assistance to family, friends and physicians involved. It is confidential and comprehensive and enables information and support to be initiated with a positive diagnosis of breast cancer.

Dianna Schreuer- Founder of the Pink Rose

The Pink Rose was started in 1996 as a result of a registered medical technologist, Dianna Schreuer, being diagnosed with breast cancer for the first time in 1989 at the age of 43 and again in 1994. Through personal experience, she became aware of just how little information and support there was for a newly diagnosed patient.

Dr. Judy Caines, Medical Director of the Nova Scotia Breast Screening Program, together with Dianna Schreuer came up with a new and innovative solution. The idea was information upon diagnosis, totally confidential, and handled through the health care system. A proponent of consultative health care, Dr. Caines contacted her colleagues in Surgery, Pathology, Family Medicine, Radiology and Oncology to get their input and acceptance of such a program.

Dianna Schreuer developed a pilot program for providing information to women newly diagnosed with breast cancer. For the purposes of the pilot, Dr. Ivo Olivotto, an oncologist in British Columbia, gave permission to photocopy sections of his book The Intelligent Patient Guide to Breast Cancer. .

The success of the pilot project gave us some very useful information. First and foremost, the women receiving even the photocopied information loved it and indicated that they wanted the entire book. Physicians have indicated that patients who have received the information package prior to their office visit are much more able to understand and discuss their choices and treatment options.

The Pink Rose now rests comfortably under the umbrella of the Nova Scotia Breast Screening Program. The book, The Intelligent Patient Guide to Breast Cancer, by Dr Ivo Olivotto, is provided to all women newly diagnosed with breast cancer in Nava Scotia by funding from the Canadian Breast Cancer Foundation (Atlantic Region).

If you have been recently diagnosed with breast cancer and have not received a pink rose information package contact the Nova Scotia Breast Screening Program at 473-3951 or 1-800-565-0548.